Director, Product Marketing
Brooklyn, New York, United States · Marketing
Zipari, is a technology startup and the first and only consumer experience platform built specifically for health insurance. Zipari’s consumer experience products provide carriers with real-time insights at every touchpoint, providing a breakthrough consumer experience for health insurance.
We’re seeking a goal-oriented product marketing professional who wants to be a part of driving next level CX technology for health plans. This is a very hands-on role and will require someone with strong planning and execution skills. To succeed in this role, you’ll need proven leadership abilities in developing and delivering effective go-to-market strategies, driving collaboration across cross-functional teams, leading product marketing projects from concept to scale, and executing effective prospect/client education programs and marketing/sales materials.
What You’ll Be Responsible for:Understanding all of our products and their buyer and market value propositions in order to define product messaging and positioning.Enabling the sales team through collateral, training and positioning development.Developing go-to-market strategies for new products and features.Defining target audience personas for targeting and segmentation.Analyzing the market, competition, product and customer data to unlock insights and support multiple stakeholders in the organization.Specifying market needs for current and future products by conducting market research and supported by ongoing engagement with customers, non-customers and colleague collaboration
REQUIREMENTSBachelor's Degree in Marketing, Business Analytics or related field preferred3-5 years of Health Insurance experience5-7 years of Product Marketing experienceExpert-level, knowledge of the payer market, our customers, and their needsExcellent communications and presentation skills, including the ability to translate complex technical products and features into intuitive concepts and graphsKeen understanding of business metrics with demonstrated capabilities of interpreting data and distilling into key takeawaysExcellent time management and project prioritization skillsExperience at a software product company is a plus
In addition to joining a growing Silicon Valley backed start-up, you will enjoy:Competitive salaryEquityExcellent health, dental and vision benefitsGenerous vacation and leave policiesAwesome team with the ability to help define the cultureFun work environment and team events (Friday happy hours, foosball tournaments and movie nights)