Job Details

Director, Product Marketing

Brooklyn, New York, United States · Marketing

DESCRIPTION

Zipari, is a technology startup and the first and only consumer experience platform built specifically for health insurance. Zipari’s consumer experience products provide carriers with real-time insights at every touchpoint, providing a breakthrough consumer experience for health insurance.


We’re seeking a goal-oriented product marketing professional who wants to be a part of driving next level CX technology for health plans. This is a very hands-on role and will require someone with strong planning and execution skills. To succeed in this role, you’ll need proven leadership abilities in developing and delivering effective go-to-market strategies, driving collaboration across cross-functional teams, leading product marketing projects from concept to scale, and executing effective prospect/client education programs and marketing/sales materials.

What You’ll Be Responsible for:

  • Understanding all of our products and their buyer and market value propositions in order to define product messaging and positioning.
  • Enabling the sales team through collateral, training and positioning development.
  • Developing go-to-market strategies for new products and features.
  • Defining target audience personas for targeting and segmentation.
  • Analyzing the market, competition, product and customer data to unlock insights and support multiple stakeholders in the organization.
  • Specifying market needs for current and future products by conducting market research and supported by ongoing engagement with customers, non-customers and colleague collaboration
  • REQUIREMENTS

  • Bachelor's Degree in Marketing, Business Analytics or related field preferred
  • 3-5 years of Health Insurance experience
  • 5-7 years of Product Marketing experience
  • Expert-level, knowledge of the payer market, our customers, and their needs
  • Excellent communications and presentation skills, including the ability to translate complex technical products and features into intuitive concepts and graphs
  • Keen understanding of business metrics with demonstrated capabilities of interpreting data and distilling into key takeaways
  • Excellent time management and project prioritization skills
  • Experience at a software product company is a plus
  • BENEFITS

    In addition to joining a growing Silicon Valley backed start-up, you will enjoy:

  • Competitive salary
  • Equity
  • Excellent health, dental and vision benefits
  • Generous vacation and leave policies
  • Awesome team with the ability to help define the culture
  • Fun work environment and team events (Friday happy hours, foosball tournaments and movie nights)
  • How to apply:
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    Job Overview
    - Company: zipari
    - Location: Brooklyn, NY
    - Date: 27 October, 2018
    - Job Type: Full Time
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