Reporting to the Director of Marketing and Analytics, the Marketing Analyst will be instrumental in driving continued
growth for TuneCore through data-driven decisions. S/he will intimately understand the customer journey (from
acquisition to retention) in order to guide our marketing strategy. The Marketing Analyst will work with all areas of the
marketing team to uncover opportunities and insights to inform testing for product optimization and campaign
S/he should thrive to make an impact, provide thoughtful decision-making, and drive data analysis from problem
identification to recommendations. This person will be responsible for the planning, analysis and generation of
insights/recommendations. S/he will report to marketing team, but will work in a cross-functional capacity supporting
finance as well as product development.
Analysis & ReportingSynthesize internal and external data across multiple platforms and from various sourcesCreate easily accessible and digestible reports for marketing team useCreate and publish performance reports that track KPIs and ROI; present findings and recommendations during performance meetings
Design and execute cross-sectional and cohort studies of acquisition and retention marketing campaignsMonitor and analyze customer targeting and segmentation across all marketing channels (including on-site, email, social, digital and offline) and make recommendations for optimizationsCreate, maintain, and improve upon new and existing reporting/analysis in order extract actionable insights and make decisive recommendations that will drive decisions across the businessLiaise between multiple departments and teams to develop reports and analysis relating to marketing, financial performance, product performance and consumer behavior across all channelsCommunicate insights in a concise, visually engaging, and insightful manner (reports, dashboards, documents, presentations) – Convert complex data findings into text, tables, graphs and data visualizationsDemonstrate strong business and analytical acumen when reviewing data for inconsistencies or anomalies that could skew analytical results
Testing, Valuations & StrategyPartner with marketing and product teams to define variables, design experiments and test hypothesesConduct analytics for A/B and multivariate tests, create business cases, strategies and prepare forecasts and related modelsWork across the marketing team to identify, implement, and analyze test programs that positively impact acquisition and retention ratesAssist with new business development and research projects (conduct research and write proposal)Create and evaluate methods for amassing data, including surveys, interviews, questionnaires and opinion pollsPresent new ideas around marketing, customer experience, and data technologyStay abreast of latest industry topics, trends, news, methodologies, and tools
Data Integrity & TrackingManage Google Analytics and Google Manager integration across all systemsConfigure tools to collect and use web analytics data in order to make recommendations intended to increase traffic, conversions and revenueMonitor data integrity and work with teams to troubleshoot discrepanciesContinually review and make recommendations for the improvement of our tracking and technology in order to build a more quantitative and data-driven approach to customer marketingConduct gap analysis to determine the status of existing dataDocument processes, workflows, and data models with an eye for improvement
Qualifications:3+ years of experience in an analytic based role in an eCommerce environment with a focus on digital marketing analyticsProficient with mathematics, statistics, and analytical processesVery experienced with analytics tools and automation platforms including social listening tools, web analytics and other attribution, measurement, and optimization productsExperience in working with website optimization tools for A/B and multivariate testing (Optimizely experience a plus)Experience with web analytics and website tagging (Google Tag Manager)Hands-on experience implementing strategic, analytical initiatives in the digital spaceStrong Excel and SQL skills required. Familiarity with programming languages strongly preferredSolid understanding of and exposure to data structure and data modeling conceptsThorough understanding of statistics, customer profiling and segmentationAbility to present & communicate complex data reports and statistics to non-technical audiencesAbility to manage numerous large and small-scale projects that have multiple steps and varying deadlines, working with fervor to meet all deadlinesHighly motivated with the ability to function independently and solve problems creatively and quicklyExcellent interpersonal skills, strong work ethic, and a high level of professionalismStrong presentation skillsProactive, energetic attitude and desire to work in a resultsoriented and deadline-driven environmentTeam player and comfortable working cross-functionally across varying levelsDemonstrate thoroughness, follow-up, attention to detail and ability to meet deadlinesDesire to learn new skills and take on additional responsibilities as neededA strong knowledge of the digital music industry is a plusBS/BA degree in related field
Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or
responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any
time with or without notice.
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