Content Marketing Manager
at Lingo Live)
San Francisco, CA or Brooklyn, NY
Lingo Live connects multilingual employees to a personal language and communication coach to help
them bring their authentic voice to work, enabling companies to fuel innovation and become pioneers in
The position is on Lingo Live’s marketing team, reporting into the VP Marketing. Your role will be critical
to enhancing Lingo Live’s position in online language and communication space by driving brand
awareness, thought leadership and acquisition through high-quality content marketing.
You must have a passion for storytelling and your approach to B2B marketing is relatable, creative, and
This position directly benefits sales, marketing and customer success teams by generating top of the
funnel leads, increasing brand awareness, positioning Lingo Live as a thought leader and engaging
You are personable, outgoing and an effective communicator who enjoys working with a variety of
teams. While you need to be able to work independently, you know the importance of collaborating with
other departments to create an incredible content strategy and reach business goals.
ResponsibilitiesYou’ll build and manage an editorial calendar that attracts a qualified audience to our owned properties (including blog posts, white papers, ebooks, reports, webinars, infographics, etc.) that sales can convert to Lingo Live customersYour editorial responsibilities will include an excellent understanding of SEO, content categorization and structure, content development, distribution and measurement. You’ll develop editorial governance so content is consistent with our brand voice, style and tone.You’ll help position Lingo Live as a thought leader in “authentic voice” along with educating our audience on the importance of personal online language and communication coaching to fuel workplace innovationYou’ll be writing all different types of content — from interviews to original research to case studies and product launchesIn addition to creating regular content for the Lingo Live blog (2-3x/week), you’ll become a regular contributor to blogs outside of Lingo Live (guest posts, contributed columns, etc.)You’ll work across the marketing team to provide content and copy as needed for the Lingo Live website, speaking decks, event proposals, email copy, and moreWith the Demand Generation Manager, you will plan and repurpose content for various stages of the funnel, including blogs, eBooks, white papers, live webinars, guides, videos, etc to move prospects to customerAs well as working with marketing, you’ll establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert prospects to Lingo Live loyal customers.
Required Skill/ExperienceBA/BS degree or equivalent work experienceSome past experience in marketing preferredExcellent communicator and creative thinker, with an ability to use data to inform decisionsProficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customersFamiliarity with paid content amplification tools such as Outbrain & TaboolaFluency in web analytics tools (e.g. Google Analytics)Bonus skills: HTML/CSS, Adobe Creative Suite.Enthusiastic about our mission: “to encourage meaningful human connections through learning”