We’re inviting some of New York’s brightest digital marketers and strategists to join us for a behind-the-scenes look at the Primer app – an experimental marketing project from Google that keeps the industry at the top of its game.
Join us to explore how the idea for the app came about, how it was built, and how all companies can drive their business forward by helping their customers instead of just selling to them.
We’ll have a lively discussion with the Primer team with plenty of time for networking, drinks & music from our DJs.
6:15-6:30 - Arrival to Google NY
6:30-7:00 - Drinks, Music & Networking
7:00-7:30 - "Rethinking Marketing: How Google Built Primer" Presentation
7:30-9:00 - Drinks, Music & Networking Continue